Sourced research on the Marketing fields our courses prepare you for, from the work itself to the standards and skills behind it.
This report covers search engine marketing and paid search on a global scope, with national figures for the United States, United Kingdom and Australia from the latest...
Social media is a large and growing part of global advertising. WARC Media forecasts that social media will be the fastest-growing advertising channel, rising to $394.6...
Creator-led and affiliate marketing are sizable, fast-growing parts of paid marketing, but the evidence base is fragmented. Estimates of US creator spend in the source...
Retail media, the advertising that retailers sell to brands using their own shopper data, is the fastest-moving part of e-commerce marketing. WARC estimates global...
This report examines copywriting and creative content development within the global advertising and marketing ecosystem, using the latest available data. Global ad spend...
This report examines brand identity and brand development within the global marketing, advertising and communications industry, using the latest available data in the...
Programmatic advertising is the software-based buying and selling of digital media inventory. It is the core transaction layer for display, video, connected TV (CTV)...
Growth marketing and conversion optimization (CRO) aims to turn existing traffic into completed actions such as purchases, leads or sign-ups. Benchmark evidence is wide...
Global advertising spend is forecast to keep growing but at a slower pace, with growth attributed to economic uncertainty. Spend is concentrated in social media, search...
SEO copywriting sits between search visibility and content quality. Its commercial value depends on whether search results send clicks to the pages that are written and...
Performance marketing management covers the planning, buying and optimization of paid media against measurable response outcomes. The market is large and still growing...
Email marketing and marketing automation sit within a fast-growing software and services market. Latest available estimates put the global marketing automation software...
Updated Oct 2026
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