Social Media Marketing and Management

What You Will Learn

• 1 Learn the foundational concepts and evolution of social media marketing as a discipline
• 2 Apply strategic planning frameworks to develop a comprehensive social media plan
• 3 Create content that aligns with brand voice and audience needs across platforms
• 4 Understand how to build and nurture online communities through effective engagement
• 5 Analyze the mechanics of paid social advertising and budget allocation
• 6 Use analytics tools to measure performance and derive actionable insights
• 7 Evaluate influencer partnerships and develop authentic collaboration strategies
• 8 Explore social commerce techniques that convert engagement into sales
• 9 Develop skills for brand reputation management and crisis communication
• 10 Recognize platform-specific features and tailor strategies for each network
• 11 Apply legal, ethical, and privacy regulations to social media practices
• 12 Synthesize all learning into a capstone campaign plan and career development