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Table of Contents
Table of Contents
Turn ad inventory into a strategic asset by understanding how ad networks, exchanges, and programmatic systems work together to deliver measurable outcomes.
What You Will Learn
- 1 Learn the fundamentals of ad networks, ad exchanges, and how they differ in the digital advertising supply chain
- 2 Understand how demand-side platforms (DSPs) and supply-side platforms (SSPs) facilitate programmatic transactions
- 3 Explore ad inventory types, pricing models, and yield management strategies for both publishers and advertisers
- 4 Analyze the mechanics of real-time bidding (RTB) and programmatic direct deals
- 5 Apply audience segmentation and targeting techniques to improve campaign relevance and efficiency
- 6 Develop skills in ad serving, tracking, and measurement using industry-standard technologies
- 7 Identify and implement ad fraud detection methods to protect campaign investments
- 8 Optimize campaign performance using data-driven analytics and A/B testing methodologies
- 9 Navigate privacy regulations and consent management in ad operations
- 10 Explore emerging trends such as connected TV, audio advertising, and identity solutions
What's Included
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Ad Network Operations