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Table of Contents
Table of Contents
Transform your understanding of digital advertising by learning how ad exchanges automate the buying and selling of ad inventory in real-time, enabling efficient, data-driven campaigns.
What You Will Learn
- 1 Learn the core concepts of ad exchanges and programmatic advertising
- 2 Understand the roles of publishers, advertisers, SSPs, DSPs, and ad exchanges
- 3 Analyze auction dynamics including real-time bidding and header bidding
- 4 Apply brand safety and inventory quality frameworks
- 5 Develop data-driven targeting strategies for ad exchange campaigns
- 6 Execute campaign optimization techniques and bid management
- 7 Evaluate revenue models and yield management practices
- 8 Measure performance using attribution and analytics tools
- 9 Navigate privacy regulations and ad fraud prevention methods
- 10 Explore future trends in connected TV, in-game, and cookieless advertising
What's Included
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Ad Exchange Management