Social Media Analytics

What You Will Learn

• 1 Learn the foundational principles of social media analytics and its role in strategic decision-making.
• 2 Understand data collection methods and key metrics across major social platforms.
• 3 Analyze platform-specific analytics for Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok.
• 4 Measure and optimize engagement to build stronger audience connections.
• 5 Evaluate content performance using quantitative and qualitative metrics.
• 6 Segment audiences and derive actionable insights from demographic and behavioral data.
• 7 Conduct competitor analysis and benchmark performance against industry standards.
• 8 Calculate return on investment and build attribution models for social media efforts.
• 9 Apply social listening and sentiment analysis to monitor brand perception.
• 10 Create comprehensive reports and dashboards that communicate insights to stakeholders.