Social Listening Operations

What You Will Learn

• 1 Learn the fundamentals of social listening and its business applications.
• 2 Understand how to set up a social listening program with clear objectives.
• 3 Explore data collection methods from diverse social and online sources.
• 4 Apply analytical frameworks to interpret social data effectively.
• 5 Develop reporting skills to translate insights into actionable strategies.
• 6 Analyze competitor activity and market trends through social listening.
• 7 Learn to measure campaign performance and ROI from social data.
• 8 Understand sentiment analysis and its role in brand perception.
• 9 Explore crisis management using real-time social monitoring.
• 10 Build a strategic roadmap for scaling social listening operations.