Social CRM Operations

What You Will Learn

• 1 Learn the fundamentals of Social CRM and its role in modern customer relationship management.
• 2 Understand social listening techniques to capture customer insights from social platforms.
• 3 Apply social engagement strategies to build stronger customer relationships.
• 4 Analyze social data to inform segmentation and personalization.
• 5 Create social CRM workflows integrating with existing CRM platforms.
• 6 Implement social customer service models for timely issue resolution.
• 7 Develop social loyalty programs that reward advocacy and repeat business.
• 8 Measure social CRM performance using key metrics and dashboards.
• 9 Evaluate privacy and compliance considerations in social data usage.
• 10 Build a comprehensive social CRM strategy aligned with business objectives.