Shopping Ads Management

What You Will Learn

• 1 Learn the fundamentals of Shopping Ads and how they differ from text-based search ads.
• 2 Understand product feed requirements and how to optimize feed data for maximum visibility.
• 3 Apply campaign structure principles to organize products effectively across shopping campaigns.
• 4 Analyze bidding strategies and budget allocation for different business goals.
• 5 Create audience targeting and remarketing campaigns to re-engage shoppers.
• 6 Implement product-level optimization techniques using custom labels and priority rules.
• 7 Evaluate performance metrics and use data to inform ongoing campaign improvements.
• 8 Develop seasonal and promotional strategies that capitalize on shopping events.
• 9 Build a measurement framework that ties Shopping Ads performance to business outcomes.
• 10 Design a scalable Shopping Ads roadmap that grows with your product catalog.