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Table of Contents
Table of Contents
Move beyond ad-hoc communications into strategic public relations practice. This program builds the structured discipline that shapes how organizations earn trust, manage reputation, and connect with the audiences that determine their long-term success.
What You Will Learn
- 1 Learn the foundations of public relations
- 2 Understand stakeholder mapping and audience analysis
- 3 Apply strategic communication planning principles
- 4 Develop media relations and press engagement skills
- 5 Create compelling content and storytelling
- 6 Build crisis communication and reputation defense
- 7 Implement internal communications and employee engagement
- 8 Explore digital and social media PR
- 9 Analyze influencer relations and partnerships
- 10 Discover measurement analytics and PR evaluation
- 11 Study ethics law and professional standards
- 12 Examine strategic PR programs and future trends
What's Included
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Public Relations Strategy