Programmatic TV Management

What You Will Learn

• 1 Learn the fundamentals of programmatic TV advertising and how it differs from traditional linear TV buying.
• 2 Understand the programmatic TV ecosystem including supply-side platforms, demand-side platforms, and ad exchanges.
• 3 Analyze data-driven audience targeting and segmentation strategies for connected TV and addressable TV.
• 4 Apply measurement and attribution frameworks to programmatic TV campaigns.
• 5 Create effective programmatic TV campaign strategies including budget allocation and creative optimization.
• 6 Explore inventory types: OTT, VOD, linear dynamic ad insertion, and cross-screen integration.
• 7 Discover advanced programmatic TV techniques such as programmatic guaranteed, private marketplace deals, and audience extension.
• 8 Implement compliance and privacy considerations including COPPA, GDPR, and CCPA in programmatic TV.
• 9 Evaluate performance metrics and KPIs specific to programmatic TV, including completion rates and reach.
• 10 Develop a holistic programmatic TV roadmap integrating with broader digital marketing strategy.