Primary Research Operations

What You Will Learn

• 1 Learn the fundamentals of primary research and its role in organizational decision-making.
• 2 Understand research design principles and align methods with business objectives.
• 3 Apply various data collection techniques including surveys, interviews, focus groups, and observations.
• 4 Learn sampling methods and participant recruitment strategies to ensure representative data.
• 5 Develop effective questionnaires and interview guides that minimize bias.
• 6 Manage fieldwork operations and data quality assurance processes.
• 7 Understand ethical guidelines, informed consent, and data privacy regulations.
• 8 Gain skills in data cleaning, coding, and initial qualitative and quantitative analysis.
• 9 Create compelling research reports that communicate insights to stakeholders.
• 10 Explore advanced primary research methods such as conjoint analysis and ethnography.