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Table of Contents
Table of Contents
Transform your digital marketing strategy by understanding how to plan, execute, and optimize over-the-top (OTT) advertising campaigns that reach cord-cutting audiences through streaming platforms.
What You Will Learn
- 1 Learn the OTT advertising ecosystem and how it differs from linear TV.
- 2 Understand audience targeting techniques for streaming platforms.
- 3 Apply campaign planning and budgeting for OTT channels.
- 4 Analyze creative best practices for OTT ad formats.
- 5 Implement measurement and attribution for OTT campaigns.
- 6 Explore programmatic OTT advertising and buying models.
- 7 Develop strategies for CTV (connected TV) advertising.
- 8 Discover advanced OTT optimization and A/B testing.
- 9 Build cross-channel integration with OTT in the media mix.
- 10 Create a full OTT advertising campaign from strategy to reporting.
What's Included
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OTT Advertising Management