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Table of Contents
Table of Contents
Online advertising is a multi-billion-dollar ecosystem where every impression, click, and conversion is orchestrated through complex technology and strategic decision-making. This course transforms you into an operations professional who can plan, execute, and optimize campaigns across channels.
What You Will Learn
- 1 Learn the foundations of online advertising, including ecosystem roles and pricing models.
- 2 Understand ad formats and creative best practices for display, video, native, and social.
- 3 Apply programmatic advertising concepts such as DSPs, SSPs, and real-time bidding.
- 4 Analyze campaign performance using KPIs, attribution models, and viewability metrics.
- 5 Implement ad operations workflows from trafficking and QA to budget pacing.
- 6 Manage multi-channel campaigns with integrated planning and reconciliation.
- 7 Ensure compliance with privacy regulations, brand safety, and ad standards.
- 8 Optimize campaigns through A/B testing, bid management, and creative rotation.
- 9 Explore emerging trends like connected TV, audio, and cookieless targeting.
- 10 Build a comprehensive ad operations strategy that aligns with business objectives.
What's Included
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Online Advertising Operations