Network TV Management

What You Will Learn

• 1 Learn the fundamentals of the TV network ecosystem, including broadcast, cable, and streaming distribution.
• 2 Understand audience measurement methodologies and how ratings drive programming and advertising decisions.
• 3 Apply programming strategies such as scheduling techniques and content acquisition to maximize viewership.
• 4 Analyze TV advertising sales models, including upfront and scatter markets, pricing, and negotiation.
• 5 Create financial plans for network operations, including revenue models, cost structures, and profitability metrics.
• 6 Implement distribution strategies across broadcast, cable, satellite, and over-the-top platforms.
• 7 Develop audience research capabilities to segment viewers and measure campaign effectiveness.
• 8 Build content development and production processes from concept to pilot to series order.
• 9 Explore promotional and marketing tactics for TV shows across on-air, digital, and social channels.
• 10 Discover emerging trends such as addressable TV, programmatic advertising, and the impact of cord-cutting.