Microsoft Advertising Operations

What You Will Learn

• 1 Learn the fundamentals of the Microsoft Advertising network and its unique advantages.
• 2 Understand how to structure campaigns for optimal performance and manageability.
• 3 Develop keyword research skills using Microsoft Advertising tools and techniques.
• 4 Apply bidding strategies that align with your business goals and budget constraints.
• 5 Create compelling ad copy and leverage ad extensions to improve CTR and conversions.
• 6 Implement audience targeting options including remarketing and in-market audiences.
• 7 Analyze campaign data with Microsoft Advertising reporting to derive actionable insights.
• 8 Apply optimization techniques to improve quality score, ad rank, and return on ad spend.
• 9 Build and manage Microsoft Shopping campaigns for ecommerce success.
• 10 Explore advanced strategies like automation scripts, hybrid bidding, and cross-network integration.