Marketing Metrics and KPIs

What You Will Learn

• 1 Learn the foundational concepts of marketing metrics, KPIs, and how measurement connects to business strategy.
• 2 Understand how to set meaningful marketing goals and align KPIs to organizational objectives using structured frameworks.
• 3 Explore the core metrics for digital marketing channels, including search, social, and email performance.
• 4 Analyze customer acquisition metrics and understand how to evaluate the efficiency of your marketing spend.
• 5 Apply retention and loyalty metrics to assess customer lifetime value and the health of long-term customer relationships.
• 6 Understand content and brand marketing metrics and how to measure awareness, engagement, and share of voice.
• 7 Develop skills in revenue attribution and learn how to assign credit across multi-touch marketing journeys.
• 8 Build marketing dashboards and reporting systems that communicate performance clearly to different stakeholder audiences.
• 9 Analyze campaign-level metrics and apply testing frameworks to improve marketing performance through data-driven iteration.
• 10 Create a complete marketing measurement plan that integrates all learned frameworks into a unified strategic approach.