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Table of Contents
Table of Contents
Transform local customer acquisition by mastering the targeted advertising format that connects businesses with nearby searchers ready to buy.
2,700+ enrolled this week
Structured
Phased path
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Real-world examples
Progressive
Job-aligned skills
Small and medium businesses struggle to stand out in local search results, often wasting budget on broad campaigns that miss high-intent nearby customers. Understanding local search ads enables marketers to capture foot traffic, phone calls, and online inquiries cost-effectively.
Explore the Free Section on Local Search Ads
What You Will Learn
- 1 Learn the fundamentals of local search advertising and its role in digital marketing.
- 2 Optimize your Google Business Profile to maximize ad performance and visibility.
- 3 Conduct local keyword research and targeting to reach the right audience.
- 4 Craft ad copy that drives high click-through rates and conversions.
- 5 Implement bidding strategies and budget allocation for local campaigns.
- 6 Design landing pages that convert local searchers into customers.
- 7 Measure and attribute local ad results using analytics and tracking.
- 8 Integrate local SEO with paid search for a unified online presence.
- 9 Apply advanced targeting techniques like geofencing and location extensions.
- 10 Understand ethical practices and compliance requirements for local advertising.
What's Included
Core self-paced training
Verifiable certificate
Contemporary insights
100% text-based
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Worth $87 — Included Free
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Q&A Bank
Playbook
Startup Guide
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