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Table of Contents
Table of Contents
Turn unstructured conversations into actionable insights. This course equips you with the skills to design, moderate, and analyze in-person focus groups that reveal deep customer perspectives.
What You Will Learn
- 1 Learn the fundamentals of qualitative research and when to use focus groups.
- 2 Plan and recruit participants for effective in-person sessions.
- 3 Develop critical moderation skills to guide productive discussions.
- 4 Design discussion guides that elicit deep, unbiased responses.
- 5 Conduct focus group sessions with proper setup and facilitation.
- 6 Analyze focus group data using systematic coding techniques.
- 7 Apply advanced techniques like projective methods and laddering.
- 8 Compare in-person and online focus groups and choose the right format.
- 9 Navigate ethical considerations including informed consent and confidentiality.
- 10 Synthesize findings into actionable reports and strategic recommendations.
What's Included
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In-person Focus Group