Growth Marketing Fundamentals

What You Will Learn

• 1 Learn the core principles of growth marketing and how it differs from traditional marketing approaches.
• 2 Understand how to map and analyze the customer journey using the AARRR framework.
• 3 Apply data-driven techniques to identify and prioritize high-impact growth opportunities.
• 4 Explore channel strategy and learn how to select the right acquisition channels for your business model.
• 5 Develop conversion rate optimization skills to turn more visitors into active customers.
• 6 Build effective retention and engagement programs that reduce churn and increase lifetime value.
• 7 Understand viral and referral mechanics and how to design programs that generate organic growth.
• 8 Analyze monetization strategies and pricing models that align with customer value perception.
• 9 Implement growth experimentation processes including hypothesis design, A/B testing, and result interpretation.
• 10 Create a scalable growth strategy by integrating all funnel stages into a unified, repeatable system.