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Table of Contents
Table of Contents
Discover how to turn a continuous cycle of experiments into a reliable growth engine that converts more visitors and retains more customers.
What You Will Learn
- 1 Learn the core principles of growth marketing and how it differs from traditional marketing.
- 2 Understand conversion tracking, analytics frameworks, and key performance metrics.
- 3 Apply channel selection and paid acquisition strategies to reach target audiences.
- 4 Analyze funnel performance and identify drop-off points to prioritize optimization.
- 5 Implement A/B testing and experimentation programs with statistical rigor.
- 6 Develop persuasive copy and creative variations that drive user action.
- 7 Build landing pages and onboarding flows that maximize conversion rates.
- 8 Explore retention loops, loyalty programs, and customer lifetime value drivers.
- 9 Create segmentation models and personalization tactics using customer behavior.
- 10 Implement marketing automation and multi-touch attribution for lifecycle campaigns.
- 11 Understand growth loops and product-led growth strategies for scalable acquisition.
- 12 Develop a high-performing growth team culture and sustainable experimentation roadmap.
What's Included
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Growth Marketing and Conversion Optimization