Google Performance Max

What You Will Learn

• 1 Learn how Performance Max campaigns leverage Google's AI to serve ads across all channels from one campaign.
• 2 Understand the prerequisites and proper structure for setting up a Performance Max campaign.
• 3 Create effective asset groups combining text, image, and video creative formats.
• 4 Discover how audience signals and first-party data improve campaign relevance and performance.
• 5 Implement Smart Bidding strategies such as target CPA and target ROAS for optimal conversions.
• 6 Apply measurement techniques using Performance Max reporting and attribution insights.
• 7 Optimize campaigns through experimentation and best practices for creative and bidding.
• 8 Explore advanced features like seasonality adjustments, store goals, and inventory ads.
• 9 Integrate Performance Max with existing Search, Shopping, and Display campaign strategies.
• 10 Identify common compliance issues and troubleshooting steps to maintain campaign health.