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Table of Contents
Table of Contents
Transform your local business presence with Google Local Services Ads, the platform that connects service providers directly with high-intent customers ready to book.
What You Will Learn
- 1 Learn the fundamentals of Google Local Services Ads and how they differ from traditional search advertising.
- 2 Understand the step-by-step process of setting up and structuring a Local Services campaign.
- 3 Apply budgeting and bidding strategies to control costs and maximize lead volume.
- 4 Analyze the role of business profiles and reviews in building trust and driving conversions.
- 5 Measure and optimize campaign performance using key metrics and reporting tools.
- 6 Create effective ad copy and targeting to reach the right local audience.
- 7 Navigate compliance requirements and policy guidelines to maintain account health.
- 8 Implement advanced targeting and retargeting techniques for higher conversion rates.
- 9 Integrate Local Services Ads with Google Business Profile, Google Ads, and Analytics.
- 10 Develop strategies to scale campaigns and automate routine management tasks.
What's Included
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Google Local Services