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Table of Contents
Table of Contents
Transform your digital advertising strategy by mastering Google Discovery Ads, a powerful format that reaches users across YouTube, Gmail, and Discover with visually rich, personalized campaigns.
What You Will Learn
- 1 Learn how Google Discovery Ads differ from traditional display and search campaigns.
- 2 Understand the campaign setup process, including goals, budget, and targeting.
- 3 Analyze audience segmentation using Google's affinity, in-market, and custom intent audiences.
- 4 Create compelling visual assets that follow Discovery Ads specifications.
- 5 Implement bidding strategies optimized for CPA, ROAS, and impression share.
- 6 Explore advanced optimization techniques using audience signals and creative testing.
- 7 Measure campaign performance with key metrics like CTR, CVR, and cost per conversion.
- 8 Apply best practices for scaling Discovery campaigns while maintaining efficiency.
- 9 Troubleshoot common issues such as low impression share or high cost per click.
- 10 Develop a full-funnel strategy integrating Discovery Ads with other Google channels.
What's Included
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Google Discovery Ads