Google Ads Management

What You Will Learn

• 1 Learn the foundational principles of Google Ads, including how the platform works, the auction model, and the key account components every advertiser must understand.
• 2 Understand how to structure Google Ads accounts effectively, including campaign types, ad groups, and the hierarchy that drives performance and manageability.
• 3 Apply keyword research techniques to identify high-intent search terms, use match types strategically, and build keyword lists that align with business goals.
• 4 Develop compelling ad copy using proven frameworks, understand character limits and policies, and apply best practices for ad extensions and responsive search ads.
• 5 Analyze and implement bidding strategies, including manual and automated options, Smart Bidding models, and how to align bid strategy with campaign objectives.
• 6 Implement conversion tracking and measurement frameworks to accurately attribute results, monitor key performance indicators, and connect Google Ads to Google Analytics.
• 7 Explore advanced targeting options including audience segments, remarketing lists, demographic layers, and geographic and device targeting to reach the right users.
• 8 Build and optimize Shopping campaigns and Performance Max campaigns to promote products effectively across Google's full inventory of ad placements.
• 9 Understand campaign optimization workflows, including how to audit performance, reduce wasted spend, improve Quality Score, and scale successful campaigns.
• 10 Create professional reporting frameworks, interpret data-driven insights, and develop strategic recommendations to communicate campaign results to stakeholders.