Facebook Marketing Operations

What You Will Learn

• 1 Learn to set up and manage Facebook Business Manager and Pages for operational control.
• 2 Understand Facebook ad fundamentals including objectives, auction, and bidding.
• 3 Build targeted audiences using Core, Custom, and Lookalike audiences.
• 4 Create effective ad creative and copy that drives conversions.
• 5 Manage campaign structure, scheduling, and optimization algorithms.
• 6 Implement Facebook Pixel for accurate tracking and measurement.
• 7 Analyze campaign data with dashboards and attribution models.
• 8 Apply retargeting and advanced tactics to improve performance.
• 9 Ensure compliance with Facebook policies, GDPR, and CCPA.
• 10 Develop a scalable Facebook marketing operations framework for long-term success.