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Table of Contents
Table of Contents
Build the systems that turn cold subscribers into repeat customers through precision-targeted email sequences and automated workflows that work while you sleep.
What You Will Learn
- 1 Learn the foundational principles of email marketing strategy and permission-based communication
- 2 Understand list building, subscriber acquisition, and opt-in compliance frameworks
- 3 Apply email deliverability principles to protect sender reputation and inbox placement
- 4 Analyze subscriber segmentation models to personalize messaging at scale
- 5 Create automated welcome and onboarding sequences that convert new subscribers
- 6 Develop trigger-based workflows for behavioral and lifecycle marketing automation
- 7 Build lead nurturing campaigns that move prospects through the sales funnel
- 8 Implement A/B testing frameworks to optimize subject lines, content, and send times
- 9 Explore e-commerce automation including cart abandonment and post-purchase flows
- 10 Analyze campaign performance through email analytics and attribution modeling
- 11 Develop retention and win-back strategies to reduce subscriber churn
- 12 Create an integrated marketing automation strategy connecting email to the broader martech stack
What's Included
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Email Marketing and Marketing Automation