E-commerce and Retail Marketing

What You Will Learn

• 1 Understand the modern e-commerce ecosystem and retail landscape.
• 2 Build customer personas and segmentation strategies for online retail.
• 3 Design customer journey maps that span digital and physical touchpoints.
• 4 Apply brand positioning techniques to differentiate in crowded markets.
• 5 Optimize product merchandising and pricing strategies for e-commerce.
• 6 Implement multichannel campaigns across search, social, email, and display.
• 7 Measure performance using e-commerce KPIs and web analytics.
• 8 Use conversion rate optimization methods to improve checkout experiences.
• 9 Manage customer acquisition and retention through lifecycle marketing.
• 10 Leverage content marketing and SEO for organic retail growth.
• 11 Apply data privacy and ethical marketing standards in retail operations.
• 12 Develop a comprehensive e-commerce marketing plan for a new venture.