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Table of Contents
Table of Contents
Transform your advertising approach by learning how Discovery Ads connect with high-intent audiences across Google's ecosystem, driving engagement and conversions through visually rich, personalized campaigns.
What You Will Learn
- 1 Learn the fundamentals of Discovery Ads and how they fit into the Google Ads ecosystem.
- 2 Understand campaign structure, targeting options, and audience segmentation for Discovery campaigns.
- 3 Develop creative assets that comply with Discovery Ad specifications and drive engagement.
- 4 Implement bidding strategies and budget allocation to maximize performance.
- 5 Analyze campaign metrics and use reporting tools to inform optimization decisions.
- 6 Conduct A/B testing and experiments to refine creative and targeting.
- 7 Apply advanced optimization techniques including audience layering and remarketing.
- 8 Ensure compliance with advertising policies and best practices for Discovery Ads.
- 9 Scale successful campaigns while maintaining efficiency and performance.
- 10 Build a holistic operations framework for managing multiple Discovery Ad accounts.
What's Included
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Discovery Ads Operations