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Table of Contents
Table of Contents
Transform scattered marketing activities into a systematic demand generation engine that consistently attracts, nurtures, and converts high-quality leads.
What You Will Learn
- 1 Learn the foundations of demand generation and its role in the revenue lifecycle.
- 2 Understand how to define and segment target audiences using data-driven personas.
- 3 Create a multi-channel demand generation strategy aligned with buyer journeys.
- 4 Implement content marketing and lead magnets to attract top-of-funnel prospects.
- 5 Build and manage lead nurture programs using marketing automation.
- 6 Analyze and optimize demand generation campaigns with key metrics and attribution models.
- 7 Develop account-based marketing (ABM) programs for high-value segments.
- 8 Integrate sales and marketing alignment through service-level agreements and feedback loops.
- 9 Apply advanced tactics like retargeting, lookalike audiences, and lifecycle marketing.
- 10 Design a comprehensive demand generation playbook and measure long-term impact.
What's Included
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Demand Generation Management