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Table of Contents
Table of Contents
Transform your brand strategy by learning how to leverage existing brand equity into new markets and categories, driving growth while protecting your core brand identity.
What You Will Learn
- 1 Learn the fundamentals of brand extension and its strategic importance.
- 2 Understand brand architecture and its role in extension planning.
- 3 Analyze consumer perceptions and brand equity in extension contexts.
- 4 Apply frameworks for evaluating extension opportunities.
- 5 Design go-to-market strategies for brand extensions.
- 6 Manage risks and avoid common pitfalls in brand extension.
- 7 Measure performance of brand extensions using KPIs.
- 8 Explore international brand extension strategies.
- 9 Coordinate brand portfolios through extension lifecycles.
- 10 Develop a comprehensive brand extension plan.
What's Included
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Brand Extension Management