Amazon Sponsored Products

What You Will Learn

• 1 Learn the fundamentals of Amazon Sponsored Products and how they fit into your overall selling strategy.
• 2 Understand campaign structure, keyword research, and manual vs. automatic targeting.
• 3 Apply bidding strategies and budget management to maximize return on ad spend.
• 4 Analyze product listing optimization techniques to improve ad relevance and conversion rates.
• 5 Explore key performance metrics and reporting tools to measure and improve campaign effectiveness.
• 6 Learn advanced targeting techniques including product targeting and audience segmentation.
• 7 Understand Sponsored Brands and Sponsored Display campaigns for brand building.
• 8 Apply seasonality and promotion strategies to capitalize on shopping events.
• 9 Develop optimization and troubleshooting skills to diagnose and fix underperforming campaigns.
• 10 Learn scaling and portfolio management to grow your advertising program sustainably.