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Table of Contents
Table of Contents
Build the strategic and operational proficiency needed to plan, launch, and optimize advertising campaigns across the Amazon marketplace, turning product listings into revenue-generating assets.
What You Will Learn
- 1 Learn the structure of the Amazon marketplace and how advertising fits within the broader retail ecosystem
- 2 Understand Amazon Sponsored Products campaign architecture, keyword targeting, and bid strategy
- 3 Learn Sponsored Brands and Sponsored Display formats and their role in mid-funnel brand building
- 4 Understand Amazon DSP and programmatic advertising for full-funnel reach beyond the marketplace
- 5 Learn product listing optimization, including titles, images, and A+ Content as advertising support assets
- 6 Understand Amazon SEO principles and how organic ranking interacts with paid placement
- 7 Learn budget allocation, bid optimization, and campaign structuring for efficient spend
- 8 Understand Amazon advertising analytics, attribution, and key performance metrics
- 9 Learn brand registry, storefronts, and long-term brand-building strategies on Amazon
- 10 Understand advanced competitive strategy, portfolio management, and scaling advertising operations
What's Included
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Amazon Marketing and Advertising