REALMS and SEEN Launch Find:Seek to Track Brand Discovery on Social Platforms

Independent culture consultancy REALMS and digital agency SEEN have launched a social search service called Find:Seek, which they say helps brands turn customer questions on social platforms into content and channel plans. The two Australian firms announced the offering on November 1, and it is already working with its first brand clients. The service combines SEEN's data, media and performance work with REALMS' cultural and creative strategy, and activity is tracked through a live dashboard.

The launch lands as consumers increasingly turn to social platforms, creators and communities for answers rather than to conventional search engines. The two firms said brands often know they appear somewhere in those conversations but lack a clear view of why customers search or how to earn their attention. Find:Seek is positioned to close that gap by treating search intelligence as the starting point for a content plan rather than as a report on visibility alone.

A Four-Stage Method Built on Customer Questions

The service runs through four stages the partners call Diagnose, Define, Plan and Measure. It identifies priority customer questions and assesses how visible a brand and its competitors are in the answers people receive. It then maps where a brand has the strongest opportunity to build relevance and tracks whether the plan moves those measures over time.

At the center of the method is a framework called the Content Realm, developed separately for each priority customer question. It sets out what a brand should create, where it should appear and which voices it should work with to improve discoverability. In practice, that means connecting what people ask in social search with the cultural context around those questions, then converting the findings into a roadmap that marketing and creative teams can act on.

REALMS co-founders Rhian Mason and Elly Brand said the fundamentals of good marketing have not changed even as discovery habits shift. They described social search as a window into culture, noting that the questions people ask, the language they use and the people they turn to reveal more than simple search intent. The pair said the new offering brings two disciplines together so that cultural understanding becomes actionable, defining where a brand has a meaningful role and who it needs to connect with.

Why Discoverability Has Moved Beyond Search Engines

SEEN founder Lachlan Gill said the shift in how people discover brands has outpaced most companies' visibility into it. He said customers are already searching for brands on social platforms, but most organizations cannot see how they are showing up in those results. Find:Seek sets out to locate the questions customers ask, show who is answering them on each platform and turn those openings into a plan that can be tracked.

For marketing teams, the launch points to a broader change in the skills that social search work now demands. Analysts and strategists are being asked to read platform data alongside cultural signals, and to brief creators and channel owners on the basis of what audiences actually ask. That combination of measurement and interpretation is becoming part of routine campaign planning for brands that want to be found where their customers already spend time.

The partners did not disclose the value of the arrangement, the number of clients signed or the size of the teams assigned to the service. REALMS focuses on cultural intelligence and strategy, while SEEN works across data, search, media, creative and technology. The first clients are already using the dashboard, according to the two companies.

What to Watch Next

The next test will be whether the Content Realm framework produces measurable gains in discoverability for the brands already signed, and whether the partners publish results from those early engagements. How the service handles platforms that change their answer formats will also matter, since social search results shift as recommendation systems and creator content evolve. For now, the launch adds another specialist option for teams that want social search treated as a planning discipline rather than a monitoring task.