Digital Advertising Management Flashcards

This set covers digital advertising management, the practice of planning, launching, running, and improving paid advertising across online channels. You will study the foundational vocabulary, how campaigns and bidding are structured, how audiences are defined and reached, how ad creative and landing pages work together, and how results are measured and optimized. The subtopics move from basic ideas to applied decisions, so each group builds on the one before it.

To study well, read each answer aloud and explain it in your own words before checking the wording. Try to connect each concept to a simple example, such as a local business trying to attract more phone calls. Quiz yourself in both directions by covering the answer and recalling it, then covering the question and predicting it from the answer. Spend extra time on the cards about measurement, because those ideas tie together the earlier groups. Review the full set a few times across several days rather than cramming it in one sitting.