Marketing Safety Norms
Responsible, compliant and privacy-aware norms for marketing practice.
Safety Norms: Email Marketing and Marketing Automation
This Safety Norms document gives practical rules for planning, building, sending, and measuring email marketing and marketing automation. It treats the subscriber as the person most exposed to harm, from unwanted messages and misused personal data, and it treats the organization as accountable for lawful consent, truthful claims, secure systems, and prompt correction when something goes wrong. Mandatory rules are separated from recommendations. Legal requirements, platform policies, and contract terms vary by jurisdiction and change over time, so readers must verify current versions with qualified counsel or the relevant authorities before relying on any statement here. This is educational guidance intended as a starting point for locally approved procedures. It does not replace legal advice, a privacy assessment, vendor due diligence, or formal training.
Read the safety norms MarketingSafety Norms: Advertising Strategy and Media Planning
This Safety Norms document gives practical rules for planning and running advertising campaigns and media buys responsibly. It covers how strategy teams research audiences, set objectives, choose channels, buy placements, and measure results, and it identifies the people and data affected by those decisions. The norms address audience and creator safety, consent and rights, truthful claims, privacy, copyright, platform policy compliance, reputational risk, and safe workspace habits. Mandatory rules are separated from recommendations. Advertising laws, consumer protection rules, codes, and platform policies vary by jurisdiction and change over time, so readers must verify current requirements with competent authorities, legal counsel, or qualified compliance professionals. This is educational guidance and a starting point for locally approved procedures.
Read the safety norms