Marketing, Advertising and Public Relations

What You Will Learn

• 1 Learn the core concepts, philosophies, and environmental forces that shape modern marketing practice.
• 2 Understand how to build a marketing plan using market research, segmentation, targeting, and positioning.
• 3 Analyze consumer behavior and decision processes to design more effective customer experiences.
• 4 Develop a brand identity and positioning strategy that creates sustainable differentiation.
• 5 Apply digital marketing techniques including content marketing, social media, and search.
• 6 Create advertising campaigns using creative briefs, media selection, and message design.
• 7 Plan and execute public relations programs that build media relationships and manage issues.
• 8 Align corporate communication and reputation management with stakeholder expectations.
• 9 Integrate marketing, advertising, and PR into a unified communication strategy.
• 10 Measure marketing performance using metrics, dashboards, and ROI frameworks.
• 11 Apply ethical, legal, and governance standards to all marketing communication.
• 12 Synthesize a simulated integrated campaign that demonstrates professional readiness.