Landing Page Design

What You Will Learn

• 1 Learn the core principles of landing page design and how they differ from general web design.
• 2 Define clear conversion goals and map user intent to design elements.
• 3 Craft compelling headlines and subheadlines that capture attention and communicate value.
• 4 Apply visual hierarchy and layout techniques to guide users through the page.
• 5 Understand color psychology and use branding consistent color palettes to build trust.
• 6 Select and pair typography to enhance readability and reinforce brand voice.
• 7 Choose and compose imagery that tells a story and supports the conversion goal.
• 8 Design effective call-to-action buttons and microcopy that drive clicks.
• 9 Incorporate trust signals, testimonials, and social proof to reduce friction.
• 10 Analyze landing page performance using split tests, heatmaps, and iterative design.