Group Sales Management
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Table of Contents
Table of Contents
Transform your ability to secure high-value group bookings by mastering the strategies that drive revenue and build lasting client partnerships in the hospitality industry.
What You Will Learn
- 1 Define group sales and its role in hospitality revenue management
- 2 Analyze different group segments including corporate, association, social, and government
- 3 Build and manage a high-performing group sales team
- 4 Implement prospecting and lead generation strategies for group business
- 5 Negotiate and close group sales contracts with confidence
- 6 Coordinate group booking logistics across hotel departments
- 7 Develop event and conference sales for meeting and group clients
- 8 Target corporate and association accounts with tailored approaches
- 9 Leverage CRM and sales technology for group sales efficiency
- 10 Measure and optimize group sales performance using key metrics
What's Included
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Group Sales Management