Frequent Flyer Programs

What You Will Learn

• 1 Learn the history, core mechanics, and tier structures of frequent flyer programs.
• 2 Understand guest service principles for high-value and elite frequent flyers.
• 3 Apply revenue-based and activity-based program design strategies.
• 4 Analyze co-branded credit card partnerships and promotional mileage campaigns.
• 5 Evaluate program economics including liability management and breakage.
• 6 Implement operational systems for mileage posting, award inventory, and data management.
• 7 Understand accounting standards for loyalty program liabilities.
• 8 Apply consumer protection regulations regarding mileage expiration and changes.
• 9 Develop anti-fraud measures to protect program integrity.
• 10 Implement data privacy and security practices compliant with global regulations.